AI-Powered

What is FAVIR™?

Financial Advisor Visibility Index Rating — an AI-native scoring system that measures how well a financial advisor's profile is structured for discovery by AI tools like ChatGPT, Gemini, and Perplexity.

How the Agentic System Works

1
Rule-Based Indexes

Ten profile dimensions — credentials, bio depth, specialties, AUM clarity, fee transparency, online presence, and more — are scored 0–100 using verifiable rules.

2
Specialized Sub-Agents

AI agents independently evaluate qualitative signals (writing quality, positioning clarity, thought leadership) that rules alone can't capture.

3
Synthesizer (Claude)

An orchestrating AI agent combines all indexes, weighs them, and produces your composite FAVIR™ Score plus bespoke, prioritized recommendations for improvement.

The Value for Financial Advisors

  • AI Discoverability: When someone asks an AI assistant for a financial advisor, FAVIR™-optimized profiles are more likely to be surfaced.
  • Actionable Roadmap: Instead of generic advice, you get ranked, impact-scored suggestions specific to your profile gaps.
  • Competitive Benchmark: Understand how your profile compares and where targeted effort yields the highest score gain.
  • Future-Proof Positioning: As AI becomes the primary discovery channel for professional services, a high FAVIR™ score is a durable competitive advantage.

Book a Demo

See how Financial Advisors helps you get discovered by AI. We'll walk you through the platform in 20 minutes.

The People Behind the Platform

Our Team

Connecting consumers with trusted, qualified financial advisors who can make a real difference in their lives.

Our Mission

"Connecting consumers with trusted, qualified financial advisors who can make a real difference in their lives."

We match consumers with financial advisors based on their specific goals and situations — offering free, private access to vetted professionals across retirement, taxes, investments, and estate planning. Our AI Recommendation Score measures an advisor's likelihood of being surfaced by tools like ChatGPT and Gemini.

Meet the Team

JE

Jim Eckel

CFP®, CLU®

Founder & CEO

Jim founded FinancialAdvisors.com with a vision originating from 1986, when he was a stockbroker at Merrill Lynch. He purchased the domain in the mid-1990s as an independent CFP® to create a platform where qualified advisors could connect with consumers seeking their expertise — without relying on traditional networking.

JC

Joshua Cogar

Chief Operating Officer

Founder of Advisors SEO & Marketing and former Director of Systems & Technology at Carnival Corp's Fathom Travel initiative. Josh brings deep digital marketing expertise and startup experience, having consulted for Nike, Intel, and Doc Martens. Graduate of George Fox University, based in Las Vegas.

LG

Luigi Giacomin

B.S. Mechatronics · M.S. AI for Business

Lead Developer

Senior QA Automation and Full-Stack Engineer with 8+ years building enterprise-grade systems. Technical expertise spans TypeScript, Python, Java, React, and AWS. Based in San José, Costa Rica.

SR

Stefano Ramirez

Software Engineer

Frontend specialist and full-stack developer with deep expertise in React, React Native, TypeScript, and Firebase. Trilingual Costa Rican with Italian heritage.